This playbook helps you tell the official Sela Network story in a consistent way across X, Discord, Telegram, blogs.
1. Core Positioning
One-liner : Sela Network is a decentralized web-interaction layer that enables AI agents to reliably see, understand, and act on the web.
2. Keyword requirement
Your content MUST contain one of the following keywords.
- @selanetwork
- Sela Network
- Sela node
- $SELA
3. 10 Core Topic
When creating content, weave these topics and phrases into your posts:
- Decentralized Web-Interaction Layer
- AI agents that can “see, understand, and act”
- Distributed Browser Network
- Semantic Interpretation Engine
- zk-TLS verification
- Verifiable Web Actions
- HTTP for AI / Web OS for Agents
- Agent-ready JSON output
- Node operators and Sela Node Rewards
- Built by BC Labs, a SoftBank VC–backed team
NOTE : Avoid inventing new terms. Reuse these to keep the narrative consistent.
4. How Sela Works (Three Pillars)
When you explain the tech, use this three-layer structure:
1) Distributed Browser Network
- Each node executes real browser sessions (logins, scrolling, forms, dynamic JS).
2) Semantic Interpretation Engine
- Converts messy DOM and visual pages into structured, agent-ready JSON
3) Cryptographic Verification (zk-TLS)
- Provides proofs about what a node actually saw and did.
This is the difference between “just scraping” and a verifiable web-interaction layer.
5. Who Sela Is For
5.1 AI Agent Developers & Infra Teams
- A unified API for Verifiable Web Actions.
- Pages delivered as structured JSON instead of raw HTML, making AI actionable.
- zk-TLS proofs that can be fed into trading systems, compliance pipelines, or other agents.
How to phrase it
Sela lets AI agents call the real web like an API. Login, navigate, extract, and verify – without owning the whole browser stack yourself.
5.2 Node Operators
- Your node executes browser sessions and helps interpret web pages for AI agents.
How to phrase it
Your node helps AI agents see and act on real websites. As demand for AI increases, demand for verifiable web actions (and for nodes) also increases.
5.3 Builders on Top
Yaps by Growl Ops is a good example of what can be built on Sela:
- Uses Sela’s distributed browser network to access X (Twitter).
- Provides a console for projects to run their own yapping campaigns and narrative monitoring.
- Turns Sela’s raw, verifiable data into dashboards, scores, and campaign tooling.
How to phrase it
Yaps by Growl Ops is a web3-native X campaign console built on Sela Network’s web-interaction layer. The main point: Sela is the infrastructure; Yaps is one of the applications on top.
6. Do & Don’t
Do
- Define Sela as a decentralized web-interaction layer for AI agents.
- Use terms like HTTP for AI, web-interaction layer, web OS for agents.
- Emphasize Verifiable Web Actions, not only data reading.
- Mention Distributed Browser Network / Semantic Interpretation Engine / zk-TLS.
- Reference BC Labs, a SoftBank VC–backed team for credibility.
Don’t
- Don’t describe Sela as “just a scraper” or “just a data API”.
- Don’t reduce it to “only DePIN” or “only mining” – always bring it back to AI agents and web interaction.
- Don’t invent token names, schedules, or unreleased details. Use neutral phrases like Sela Node Rewards unless something is officially announced.
- Don’t overpromise features that are not in the docs or live roadmap.
7. Sample Post Templates
You can adapt these directly for X, Discord announcements, or blogs.
Vision Post (AI + Infra)
Humans use browsers. AI agents need Sela Network.
Sela is a decentralized web-interaction layer that lets AI agents see, understand, and act on the real web – from reading pages to completing logins, bookings, and payments.
Built by BC Labs, a SoftBank VC–backed team, Sela aims to become the HTTP for AI: the standard layer every serious agent stack plugs into.
Do not just hold tokens. Help run the infrastructure that powers AI.
Tech-Focused Post (zk-TLS + Web Actions)
How do you trust what an AI agent did on the web?
Sela Network turns logins, checkouts, and bookings into Verifiable Web Actions:
– Distributed browser nodes execute real sessions
– A semantic engine converts pages into structured JSON
– zk-TLS provides cryptographic proof of what actually happened
This is how you move from “screenshots and scrapers” to a trustable web-interaction layer for AI.
Node Flywheel Post
With Sela Network, you are not just a user – you are the infrastructure.
– Run a Sela Node
– Contribute real browser execution and page interpretation for AI agents
– Earn Sela Node Rewards as demand for verifiable web actions grows
As AI agents scale, they need a reliable way to use the web. Sela is the layer that connects that demand to a decentralized network of nodes.
8. Review Checklist (Before You Publish)
Did I include the required Keywords? (eg. Selanetwork, Sela Node, Sela Network, $SELA)
Did I choose the topics from Core Topics?
Did I avoid calling Sela “just a scraper” or oversharing unannounced token details?